‘Caution. Content could be overflowing with joy – We congratulate BayWa on its anniversary.’

To mark the 100th anniversary of BayWa AG, we have come up with a special gift. A limited edition of a seasonal beer designed in the BayWa look. The design of the bottle is inspired by our beer brand ‘Barbarossa I am’, but was specially adapted to BayWa for the anniversary.

Grainli® has been a wholly owned subsidiary since 2016 and is part of the agricultural products division. We are very happy to be part of this traditional company and wanted to express our thanks and pride with this special gift.

Together with the creative agency Rocket & Wink, we developed the design of the bottle, which incorporates the playful and creative elements in the Barbarossa style. Another special feature is the digital print, which is located directly on the 0.75 litre bottles. The design includes both Munich and Hamburg sights. With these, we want to pick up on the BayWa motto ‘We unite worlds’ and express our connection to BayWa. You can find the Frauenkirche in Munich, the Michel in Hamburg and a hint of the Speicherstadt.

This limited edition will not be available to buy and was produced exclusively for this occasion. Here’s to the next 100!